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Resume

Daniella 
Cavalcanti 

Hello, I'm Daniella Cavalcanti, 27 years old.
I'm from Brazil. I graduated in Social Communication, with emphasis in Publicity and Advertising since 2018. 
I obtained my working experience since 2015. I have also worked as a freelance designer for private companies with different niches where I had the opportunity to develop different skills. I specialize in developing content for social media, print and creating visual identities.
My favorite part of the job is helping my clients achieve easy, assertive communication.

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Education

2023-2024 (Ongoing)

Diploma in Digital Marketing, Social Media
Professional Co-op

Studying at Greystone College Vancouver (Canada)

2014-2018

Bachelor's degree in Social Communication, with emphasis in Publicity and Advertising 

Completed on 06/2018 at Centro Universitário Jorge Amado, Salvador-Bahia (Brazil)

2020

Storytelling Course Applied to Brand Management

Completed in 06/2020 at Escola Superior de Propaganda e Marketing (ESPM), São Paulo (Brazil)

Ongoing, studying with a private teacher

Equivalent to an A2 level

English course

Ongoing, studying with a private teacher

Equivalent to an B1 level 

Franch course

Skills/softwares

Adobe Photoshop  Adobe Illustrator    Adobe InDesign  Office package  Branding   Social Media  Creative Writing  Teamwork   Meet Deadlines   Customer Service   Digital Marketing 

Professionals
Experiences 

Surrey Digital Printing (CA) | Graphic Designer and Social Media Helper

Apr/2023 - Current 
 

• Art direction of graphic and digital pieces, oriented for client's needs.
• Generated digital image files for use in digital and traditional printing.
• Developed, designed, laid out and produced variety of technical illustrations for brochures,
banners and signs.
• Directed advertisement, banner and signage projects from concept to final delivery.
• Used editing and graphic design tools to create content and visuals for social channels.
• Contributed ideas during strategic and conceptual brainstorming sessions.

Mserv Health Group | Art Director  (Freelancer)

Jun/2021 - Feb/2024 (2 years and 9 months)
 

• Created more than 60 campaigns and pieces of institutional communication
• Responsible for social media strategies to increase sales and brand awareness across multiple platforms.
• Prepared monthly calendar to manage online content.
• Tracked social media metrics to determine audience growth rate, volume and reach.
• Engaged with and responded to online audience through relevant comments.
• Utilized Instagram, Linked and Facebook to promote products, services and content.
• Developed the design and content for landing pages.
• Built and maintained corporate image, brand and identity.
• Designed and edited promotional publications.
• Created and optimized promotional publications and related materials.


Company Instagram Account: https://www.instagram.com/mservsaude/

Jul/2018 - Dec/2022 (4 years and 6 months)
 

• Responsible for art direction in more than 200 campaigns/pieces of institutional communication.
•  Designed digital pieces for the social media channels and print pieces, oriented for client's needs.
•  Layouts Creation for Websites and Landing Pages.
•  Managed and trained three new interns for the company.
•  Planned campaians during 4.6 years.
•  Worked with assistance in more than 10 institutional events.


Company Instagram: https://www.instagram.com/saudegovba/

Design Director, at SESAB
(Health Secretary Organ for the State of Bahia)

NWicks Gestão e Marketing | Art Director  (Freelancer)

Sep/2019 - Jun/2021 (1 year and 10 months)

• Responsible for art direction to 20 different clients and made more than 50 graphic and digital pieces, oriented for client’s needs

• Layouted creation for websites

• Planned campaigns during more than 1 year

LEDAX - Professional Lighting | Marketing

Jan/2017 - Jul/2018 (1 year and 7 months)
 

• Responsible for art direction in more than 30 campaigns and other pieces of institutional communication

• Art direction of graphic and digital pieces, oriented for client’s needs

• Layouted creation for websites and social media

• Responsible for social media posts and kept in touch with all the clients in the chat

• Designed the first company's product catalog

Juspodivm Legal Publisher | Jr Art Director

Sep/2016 - Dec/2016 (4 months)

• Art direction of digital graphic and digital pieces;
• Art conception and web design implementation with HTML.

Web Designer Trainee, at Digital Intelligence Center SECOM
(Communication Organ for the State of Bahia)

Jan/2016 - Sep/2016 (9 months)

 

• Art direction of digital graphic and digital pieces;
• Responsible for social media posts.

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