about me
Daniella Cavalcanti
Hi, I am Dani! I graduated in Publicity and Advertising in 2018 and Digital Marketing - Social Media in 2024. I obtained my working experience since 2015.
As a Graphic Designer, I worked for public and private companies with different niches where I had the opportunity to develop different skills. I supported +30 companies and clients to improve their services and help them to increasing sales and market your services effectively.
I specialize in developing content for social media, print and creating visual identities. My favorite part of the job is helping my clients achieve easy, assertive communication.
Experience/Skills
Apr/2023 to date
- Art direction of graphic and digital pieces, oriented for client's needs.
- Generated digital image files for use in digital and traditional printing.
- Developed, designed, laid out and produced variety of technical illustrations for brochures, banners and signs.
- Directed advertisement, banner and signage projects from concept to final delivery.
- Used editing and graphic design tools to create content and visuals for social channels.
- Contributed ideas during strategic and conceptual brainstorming sessions.
Surrey Digital Printing (CA) | Graphic Designer and Social Media Helper
Jun/2021 to Feb/2024
Mserv Health Group | Art Director (Freelancer)
- Created more than 60 campaigns and pieces of institutional communication
- Responsible for social media strategies to increase sales and brand awareness across multiple platforms.
- Prepared monthly calendar to manage online content.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Engaged with and responded to online audience through relevant comments.
- Utilized Instagram, Linked and Facebook to promote products, services and content.
- Developed the design and content for landing pages.
- Built and maintained corporate image, brand and identity.
- Designed and edited promotional publications.
- Created and optimized promotional publications and related materials.
Jul/2018 to Dec/2022
Design Director, at SESAB
(Health Secretary Organ for the State of Bahia)
- Responsible for art direction in more than 200 campaigns/pieces of institutional communication.
- Designed digital pieces for the social media channels and print pieces, oriented for client's needs.
- Layouts Creation for Websites and Landing Pages.
- Managed and trained three new interns for the company.
- Planned campaians during 4.6 years.
- Worked with assistance in more than 10 institutional events.
Sep/2019 until Jun/2021
NWicks Gestão e Marketing | Art Director (Freelancer)
- Responsible for art direction to 20 different clients and made more than 50 graphic and digital pieces, oriented for client’s needs
- Layouted creation for websites
- Planned campaigns during more than 1 year
Jan/2017 to Jul/2018
LEDAX - Professional Lighting | Marketing
- Responsible for art direction in more than 30 campaigns and other pieces of institutional communication
- Art direction of graphic and digital pieces, oriented for client’s needs
- Layouted creation for websites and social media
- Responsible for social media posts and kept in touch with all the clients in the chat
- Designed the first company's product catalog
Sep/2016 to Dec/2016
Juspodivm Legal Publisher | Jr Art Director
- Art direction of digital graphic and digital pieces;
- Art conception and web design implementation with HTML.
Jan/2016 to Sep/2016
Web Designer Trainee, at Digital Intelligence Center SECOM
(Communication Organ for the State of Bahia)
- Art direction of digital graphic and digital pieces;
- Responsible for social media posts.
Diploma in Digital Marketing: Social Media - Professional Co-op
Ongoing at Greystone College - Vancouver (Canada)
Bachelor's degree in Social Communication, with emphasis in Publicity and Advertising
Completed on 2018 at Centro Universitário Jorge Amado - Salvador, BA (Brazil)
Storytelling Course Applied to Brand Management
Completed on 2020 at Escola Superior de Propaganda e Marketing (ESPM), São Paulo (Brazil)
English course
Equivalent to an B2 level, studying with a private teacher
French course
Beginner level, studying with a private teacher
Storytelling Course Applied to Brand Management (2020)
Click on the texts to see the certificates