about me
Daniella Cavalcanti
Hi, I am Dani! I graduated in Publicity and Advertising in 2018 and Digital Marketing - Social Media in 2024. I obtained my working experience since 2015.
As a Graphic Designer, I worked for public and private companies with different niches where I had the opportunity to develop different skills. I supported +50 companies and clients to improve their services and help them increase sales and market your services effectively.
I specialize in developing content for social media, print and creating visual identities. My favorite part of the job is helping my clients achieve easy, assertive communication.
Experience/Skills
- Used software such as Adobe Photoshop, Illustrator, and InDesign
- Creating engaging and visually appealing content forprint and digital projects tailored to client specifications
- Ensured all materials were developed and deliveredaccording to appropriate timelines
- Developed, designed, and produced technical illustrations for brochures, banners, and signs
- Managed advertisement, banner, and signageprojects from concept to delivery
- Utilized editing and graphic design tools to create contentand visuals for social media channels
- Contributed ideas during strategic andconceptual brainstorming sessions
- Participated in client and team meetings to determine requirements and visions for design elements
- Crafted custom illustrations and multimedia assets
- Prepared and proofed print files for a wide range of print applications
- Collaborated within a team environment tomanage multiple projects efficiently
- Assisted with the creation and scheduling of social media posts
- Managed workflows from concept to completion using computerized systems to create digital files for output
Apr 2023 - May 2026 · 3 yrs
Surrey Digital Printing (CA)Marketing & Graphic Communications Specialist
Art Director | FABAMED (Freelance)
Apr 2024 - Present · 2 yrs 5 mos
Jul 2018 - Dec 2022 · 4 yr 6 mos
Graphic Designer at Communication Advisory
(Government of The State of Bahia
Health Department - SESAB)
Mserv Health Group
Art Director (Freelance)
- Worked using Adobe Photoshop, Adobe Illustrator, Adobe InDesign and Adobe Premier software
- Responsible for the visual creation, concepts and visual identity of more than 60 (sixty) institutional communication campaigns and pieces
- Responsible for creating promotional graphics for online (Google Ads and paid traffic) and offline (magazines, billboards, banners, flyers, etc)
- Worked on the graphic creation of printed materials for advertisements, publicity, trade shows, business cards and institutional communication for the company/office
- Responsible for social media strategies to increase sales and brand awareness on various platforms (Facebook, LinkedIn and Instagram)
- Prepared the monthly calendar to manage online content
- Responsible for acting as the company`s social media, creating content, designing layouts, scheduling posts, engaging and responding to the online audience through relevant comments
- Tracked social media metrics to determine audience growth rate, volume and reach, such as paid traffic promotion
- Developed and maintained the compan's corporate image and identity
- Designed and edited promotional publications
- Created printed materials
Web Designer Trainee, at Digital Intelligence
Center SECOM (BR)
(Communication Organ for the State of Bahia)
- Developed institutional communication campaigns and visual assets for the organization’s website and social media channels.
- Designed business cards, brochures, and other internal communication materials, including print-ready file preparation.
- Created recruitment materials and visual layouts for job postings.
- Developed creative concepts and visual communication materials for over 200 institutional campaigns and initiatives.
- Designed digital and print materials, including social media
content, website assets, business cards, banners,
flyers, billboards, and bus advertising.
- Created layouts for websites, digital platforms,
and social media campaigns.
- Contributed to institutional communication planning,
campaign development, and visual identity.
- Produced graphic materials aligned with organizational objectives, communication guidelines, and audience needs.
- Supported the planning and execution of over 10 institutional events. - Trained and mentored three new interns, supporting team development and daily workflow coordination.
Jan 2016 - Sep 2016 · 9 mos
- Art direction of digital graphic and digital pieces;
- Responsible for social media posts.
Sep 2019 - Jun 2021 · 1 yr 10 mos
NWicks Gestão e Marketing
Art Director (Freelancer)
- Responsible for art direction to 20 different clients and made more than 50 graphic and digital pieces, oriented for client’s needs
- Layouted creation for websites
- Planned campaigns during more than 1 year
Jan 2017 - Jul 2018 · 1 yr 7 mos
LEDAX - Professional Lighting
Marketing
- Responsible for art direction in more than 30 campaigns and other pieces of institutional communication
- Art direction of graphic and digital pieces, oriented for client’s needs
- Layouted creation for websites and social media
- Responsible for social media posts and kept in touch with all the clients in the chat
- Designed the first company's product catalog
Sep 2016 - Dec 2016 · 4 mos
Juspodivm Legal Publisher | Jr Art Director
- Art direction of digital graphic and digital pieces;
- Art conception and web design implementation with HTML.
Jun 2021 - Feb 2024 · 2 yrs 9 mos
Diploma in Digital Marketing: Social Media - Professional Co-op
Completed on Sep/2024 at Greystone College - Vancouver (Canada)
Bachelor's degree in Social Communication, with emphasis in Publicity and Advertising
Completed on Jul/2018 at Centro Universitário Jorge Amado - Salvador, BA (Brazil)
Storytelling Course Applied to Brand Management
Completed on Jun/2020 at Escola Superior de Propaganda e Marketing (ESPM), São Paulo (Brazil)
English course
English (CLB 9 - Celpip)
French course
Beginner level, studying with a private teacher
Digital Advertising Certification – HubSpot Academy (2024)
Click on the texts to see the certificates